MICE consulting

We switch to solutions

We help your company organize industry and promotional events, reach new markets and clients, and train your team on how to do it all effectively.

Our services

Hello, my name is Żaneta Berus and I welcome you to discover my unique offer of services dedicated to the MICE industry.

fot: Marek Korlak

MICE Consulting

We consult and assist in organizing MICE events as well as individual solutons tailored to the customer's needs.

Foreign company representation in Poland

Before establishing your company’s operations in Poland, we can help you build foundations for your business locally.

MICE Venue Managament

Consulting and management of exhibition, congress and event venues.


Venue and Event Audits

Professional consulting for technical venue and exhibition event audits in accordance with international standards.

Training and public speaking

Sales, negotiations, working with clients, effective presentations, public speaking.


Why me?

Get to know me and gain certainty


Over 25 years of working in the MICE industry has given me a unique experience, which I can now share with my clients to offer your company a tailor-made solution suited on your needs.

Fresh Approach

Going beyond standard ways of thinking, I offer new opportunities and ways of operating for my clients.

Business Ethics

In my long professional career I have always followed ethical values and rules of fair play.


I have a positive attitude towards people, business and life in general. Thanks to that working with me has a friendly and human nature.

I am a practitioner with over25 years of experience in the MICE industry (fairs, meetings, conferences, events). I have managed small and large teams of people, passing on my knowledge and best business practices in the field of promotion, sales, negotiations and organization of trade fairs, conferences and events in Poland and abroad.

I served as the Commercial Consul of Poland in the United States, where I was responsible for promoting the Polish economy and enterprises on the US market. I know multicultural diplomatic and business environments from the inside out.

Thanks to my extensive knowledge of the international business environment I am able to work effectively and move freely in business contacts at various levels of small, medium and large companies, both in Poland and globally.


For over 25 years I have been working every day with the largest Polish and international event organizers and I know how to talk with them to achieve my clients’ goals. I have managed the two largest exhibition and conference facilities in Warsaw: EXPO XXI Warsaw and Ptak Warsaw Expo.

My practical experience and efficiency in building lasting business relationships is a guarantee of success. You can trust me with your business challenges and projects.



Discover the deatils of what we have for you to offer.

MICE Consulting

  • Market and competition analysis, specifically in the exhibition area
  • Proper product presentation in the right place and time
  • New approach to cooperation - discovering new niches and ways of operation
  • Preparation of new exhibition events, conferences and congresses

Managing exhibition, congress and event venues

  • Creating employment structures suited to the specifications and needs of your venue
  • Sales team building
  • Sales strategy development
  • Outsourcing management
  • System assisting in management of venues and events - HIRO System

Represantation of companies in Poland

  • Creating offices for foreign companies in Poland - including handling the legal creation process, building teams and day-to-day management
  • Developing marketing and sales strategies for the Polish market

Venue and event audits

  • Working with high-class International specialists to conduct technical audits
  • Document preparation for membership process in international trade show and event organizations: UFI, IAEE, SISO, ICCA
  • Trade event audits, conducted by international auditors representing the World Trade Fair Association (UFI) and International Association of Events and Exhibitions (IAEE)

Training and Public Speaking

  • Holding tailor-made sales, negotiation and business promotion trainings for companies in the event industry
  • Sourcing short-term sales representatives for B2B meetings and events
  • Individual approach to every training, organizing trainings at customer's location
  • Lectures, presentations and public speeches, in particular on topics related to the event industry, trade and promotion


Meet my partners with whom I work closely

Logo Shareco White

HIRO system
for venue and
event management

Newevents Logo

audits, trainings -
international exhibnitions
and events


Contact us to start working together

In2Win Business Consulting

Żaneta Berus

Phone: +48 608 66 97 10
Email: zaneta.berus@in2win.pl

Mailing address:

Podmiejska Str. 17
01-498 Warsaw
VAT ID: 951-155-07-52

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